📸 Come behind the scenes with me
From solo shoots to a full team, and the vision I can’t wait to bring to life
I’m bursting with excitement as the writing and testing phase of this cookbook is winding down, and I’m shifting into planning the photography. It’s such a different creative headspace, and honestly one of my favorite parts of the entire process.
I’m sharing my vision board below with you because I’m just giddy about it. I can’t wait to hear what you think. Of course, we’ll bring our own life and character into every shot, but this feels like such a beautiful starting point, and I’m so excited to see it all come together.
In my early books, I did everything myself. Shopping, testing, interior page and cover designing, cooking, styling, photographing, editing, and cleaning every single dish. I sourced and collected props, took a photography class, and taught myself the rest along the way.
When I look back at those first two books, I may cringe a little at the photos, but I’m also incredibly proud. Work that typically requires a full team, I was doing on my own. And both of those books that I created entirely on my own went on to hit the New York Times Bestsellers list, one for 22 weeks.
Once I moved publishers and got to Celebrations, I finally started allocating budget for a photography team. Doing it all myself, while also writing, editing, and designing the interior, honestly took a toll on my health, and I realized it just wasn’t sustainable. These teams are truly incredible at what they do, and the process now looks very different.
